If you’re a blogger or brand owner and aren’t utilizing Pinterest to increase your website’s traffic, you truly are missing out! Sure, Pinterest can take a bit of figuring out initially, but with some careful planning can serve as a powerful tool to majorly boost your traffic.
Here are 5 essential tips to help you triple your brand traffic growth using Pinterest!
Delete under-performing pins.
Also pins with out of date or broken links. You want your Pinterest boards to showcase the best of your content, and keeping pins with no engagement is a risky game. Essentially, under-performing pins scream “this user’s content is not valuable” to Pinterest’s algorithm, which will inevitably hurt your exposure. If you’re not careful, this could generate a bit of a vicious cycle. It’s also super important to delete pins with out of date or broken links, simply because you want to gain the trust of your audience, and wasting their time with dodgy links is unlikely to help the cause.
Be a user, not an advertiser.
Tailwind and Tailwind tribes are great and may certainly have their place in your Pinterest strategy, but it’s important to actually spend time exploring Pinterest and pinning manually, too. Every day, take a bit of time to explore, click on pins, repin content, read blog posts through Pinterest, etc. If you’re doing nothing but advertising your content on Tailwind tribes, the clever little algorithm will pick up on this and your exposure will suffer as a result.
Create fresh pins every day.
Pinterest loves new content, which is why it’s a really good idea to pin something fresh every single day. So what actually is a ‘fresh pin’? Put simply, you want to change up your pin’s imagery to something completely new, even if you have multiple pins linking to the same blog post. Try out new pin designs, switch up the images and wording of the title, and change the pin description. It’s ok to pin the same blog post more than once (be careful not to spam), just make sure the imagery is completely fresh and appealing each time. Canva is a great quick and easy way to create unique and fresh pins.
Use smart Pinterest SEO.
If you strip it back to basics, Pinterest is essentially a visual search engine. And just as with any other search engine, using SEO is absolutely essential. “So how do I do this successfully on Pinterest?” you may ask! In short, it’s very similar to regular search engine optimization, and pretty much all about keywords. Research the most effective keywords for your niche, and make sure to include these in both your pin and board descriptions! Use them a few times in each, but be careful not to overdo it and end up ‘keyword stuffing’, which can actually hurt your ability to rank. There are a variety of courses you can take to help you figure out the best keywords, and this is definitely worth doing if it’s something you’re not familiar with.
Ensure your pins are visually appealing.
Think about the pins that attract you to click on them and what sort of features they have. Try to keep your pins as close as possible to the ideal vertical 2:3 ratio and include high-quality images, readable fonts, and bold text that doesn’t get lost within the pin’s design. Infographics are another great option if you’re linking something like a list post, as they can tease potential readers with a flavor of the blog post. Just be sure not to give away too much – we need them to click through and read the rest! You want your reader to feel as though they’re missing out on extra details that your blog post can provide.
Ready to take your Pinterest marketing into full swing and invest in the growth of your business?
Download the Pinterest Wild Growth Guide perfect for e-commerce sellers on Etsy or Shopify, bloggers, designers, coaches, and online business owners to massively generate their traffic on autopilot and crush their profit goals using Pinterest marketing. Included in the growth guide are checklists, worksheets, and the latest strategies optimized for the recent Pinterest algorithm changes moving forward.
Want more tips on Pinterest growth? Below are other Pinterest-related blog posts that are helpful:
Do you have any handy tips that have helped you boost your Pinterest traffic? Let me know in the comments!