If you’re working on your business or brand’s online presence, Pinterest is 100% worth considering. Today we’re going to be discussing how the world’s most popular visual search engine can take your product, service, or online-based biz to new and dizzying heights!
If your business is completely or mostly online-based, you probably have at least some presence on Pinterest already, but are you using the platform in the most effective way? Here are a couple of things you should definitely be doing if you aren’t already!
Build relationships with potential clients.
Your business needn’t be impersonal simply because it is based online! In fact, having a strong online platform provides you with the ideal opportunity to really get to know your customers. Now more than ever, consumers care about the faces behind their favorite brands, and if your business doesn’t give you the chance to meet them face-to-face, platforms like Pinterest can help you build that connection. Make sure your face is in your profile picture and be active with comments and replies. Show your potential clients that you care! In an impersonal modern world, customers love to get to know the personality behind the brand.
Tease potential clients with content related to your niche.
Whatever content you specialize in, whether it be online courses, e-books, workout guides, or a blog, Pinterest can be a great tool to guide your target audience to the right place. Many people head straight to Pinterest when they’re in need of ideas, inspiration, or solutions. If you’re selling a solution, this is great news for you! Why not write some interesting blog posts on common issues within your niche. Lead your audience to the article for answers, then encourage them to purchase your course or online service for a more detailed overview.
As mentioned in the previous section, Pinterest is a go-to for problem solving, which is exactly what makes it a great place to lead customers to your product. Here are two ways to utilise Pinterest as a product-based business.
Save money on advertising.
Advertising is no longer limited to placing an ad on the local noticeboard or getting featured on the radio – advertising has got creative! Pinterest is full of potential customers searching for ideas and inspiration within your niche, making it the perfect spot to plug your product. Better yet, it’s completely FREE! Instead of investing in a paid social media ad, why not invest in a Pinterest scheduler like Tailwind to help effectively lead new clients to your product and related content? On a side note, always use proper Pinterest SEO to make sure your pins are seen.
Ready to take your Pinterest marketing into full swing and invest in the growth of your business?
Download the Pinterest Wild Growth Guide perfect for e-commerce sellers on Etsy or Shopify, bloggers, designers, coaches, and online business owners to massively generate their traffic on autopilot and crush their profit goals using Pinterest marketing. Included in the growth guide are checklists, worksheets, and the latest strategies optimized for the recent Pinterest algorithm changes moving forward.
Build the trust of clients.
When buying a product, customers want to know they can trust you and your brand. This is especially important if you are running a small business they may not have heard of before. Build your target audience’s trust by showcasing yourself alongside your brand. Let them get to know you, so when you tell them your product works, they will believe it!
If your business provides a valuable service, Pinterest is the perfect spot to showcase what you do. Here are a couple of creative ways to draw new clients in!
Give them a ‘taster’.
Many people do not wish to commit their hard-earned cash to a company having no idea what the outcome is going to be. This is why it’s worthwhile to provide your target audience with an idea of what they can expect from your service for free. For example, perhaps you are selling an online course. Why not create an infographic or blog post covering all the main points, and then lead them to the whole course for more details? Allow them to get a taste of the quality of service and expertise you are providing!
Show them what you do.
Whether this involves an intimate, behind the scenes look at how you run your business, or before and after pictures to demonstrate the magic in action, showing your potential customers how much work and love goes into your service and the results they can expect is a great way to build trust.
So there we go, whatever business you are in, Pinterest is an incredible tool and a great way to get your brand’s name out there. What are your favorite ways to promote your business on Pinterest? Let me know in the comments!
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