Gone are the days of mindlessly re-pinning old blog content from 2 years ago or massively following group boards, or friending other Pinterest users in hopes of getting a follow back.
2020 has been a hailstorm, but that doesn’t mean we can’t use the remainder of the year to build an effective traffic generating strategy for the year ahead. See this time of uncertainty as an opportunity to get serious in growing your business using the power of Pinterest.
In this blog post, we’re discussing why you MUST leverage Pinterest into your marketing strategy. We’ll also uncovering the massive algorithm changes happening at Pinterest and how you can stay on top of your game using brilliantly simple strategies moving forward.
Is Pinterest Really That Powerful?
Yes! A million times, yes.
A lot of people ask me how I was able to get my businesses off the ground so quickly, quit my 9–5 so I can work at the comfort of my own home with my entire team working remotely, yet seamlessly.
From helping generate millions of traffic views and warm leads for my clients, growing my email list to running my e-Commerce store without having to pay expensive Facebook/Google ads, I credit all of this to Pinterest.
What’s So Great About Pinterest?
- Not having to spend ad dollars to grow your brand. You can see consistent growth each month using Tailwinds, a Pinterest scheduling tool that allows you to automate your pinning strategy without having to manually pin every single day.
- Not having to compete with bigger brands or corporations on getting your content seen by your prospective audience. The Pinterest algorithm favors good long-tail keywords instead of platforms like Facebook and Instagram grooming brands to spend a ton of ad dollars to get seen.
- Pinterest serves as an incredible search engine tool, allowing your brand to quickly grow authority over dominating keywords in your niche.
Pinterest Analytics Screenshot from One of My Clients
Download the Pinterest Wild Growth Guide perfect for e-commerce sellers on Etsy or Shopify, bloggers, designers, coaches, and online business owners to massively generate their traffic on autopilot and crush their profit goals using Pinterest marketing. Included in the growth guide are checklists, worksheets, and the latest strategies optimized for the recent Pinterest algorithm changes moving forward.
The Perfect Pin Ratio
There are different opinions on how many pins should be scheduled each day to be considered most optimal, but what we’ve found across our client’s results is going forward – the Pinterest algorithm is happiest when you post 15-25 pins daily.
75% of those daily pins should be Fresh Pins that is of your own original content. No longer will pinning majority of other people’s pins will work as effectively as posting your own quality content.
With that said, the best way to optimize saving time while creating content actually gives you massive results on Pinterest is to create multiple pins to a piece of high value content.
If you have a new blog post you just created that you would like to promote on Pinterest titled:
“How to build the perfect lead magnet to grow your email list”
You can create 10 different pin designs and even create different variations of the title and pin description to get your long-tail keywords ranking on the top of Pinterest search results.
What counts as a fresh pin?
- A new custom pin + a new blog post/product link url that hasn’t existed on Pinterest yet
- A new custom pin + an existing blog post/product link url that is already on Pinterest
Best Practices for Repins (Duplicate Pins)
Creating and implementing Fresh pins into your daily Pinterest schedule should be the number 1 priority. If you don’t have enough content to reach 15-25 pins a day, repins are allowed if you wait a least a couple months after repinning to 10 boards.
When you pin the same pin to multiple boards (max 10 boards for best practice), make sure to pin a couple days apart if posting to multiple boards.
Monday: Pin image A to board 1
Tuesday: Pin Image B to board 1
Wed: Pin Image C to board 1
Thursday: Pin image A to board 2
Friday: Pin Image B to board 2
Saturday: Pin Image c to board 3
Sunday: Pin Image A to board 3
The Anatomy of a Perfect Pin
- [ ] 1000 x 1500 pin dimension of a 2:3 Aspect Ratio is Best
- [ ] include your website link
- [ ] Subtle logo branding not required but highly recommended
- [ ] On-Brand colors and font style (Stay consistent) A diagram or example image of the perfect pin. This is a great example to follow.
Tailwind Tribes & Joining Pinterest Groups
When it comes to Tailwind Tribes and group boards, make sure this is the criteria you follow before joining the boards.
The perfect boards to join checklist:
- [ ] Are being pinned to at least 4 times a week
- [ ] Have an average of 3+ repins per pin
- [ ] Filled with aesthetically pleasing content with relevant keywords
- [ ] relevant and fit your niche
When you repin other people’s content, choose to fulfill your personal quota of 3-5 pins of relevant pins a day by pinning via Tailwind Tribes since you get the extra boost of visibility while keeping your own boards original and focused on your own branded content.
Joining group boards won’t be as effective as it use to in the past. If you have to refocus your efforts, cultivate Tailwind Tribes when it comes to showcasing your pins in front of a bigger audience.
Using Video Pins and Implementing GIFs to Stand Out
If you haven’t already, we highly encourage you to try implementing video pins to boost your visibility on Pinterest.
You can also convert video formats as a GIF by simply googling, “video to gif conversion” and easily changing your image formats that way before uploading it into Tailwinds or Pinterest.
Stick with the same 2:3 aspect ratio when it comes to dynamic video/gif pins and see your traffic growth immediately grow by implementing this 1 strategy.
Fast-Action Takeaways from the Algorithm Update:
- Move away from pinning other people’s content on Pinterest and focus on creating original content to inspire the Pinterest community in your own special way!
- Create your own pin images using multiple pin versions per post, lead magnet, product, you name it!
- Creating new pin images and changing up the Pin title and description to old blog posts (that performs well) you’ve promoted to Pinterest in the past will help break you out of a growth plateau.
- You’re allowed a maximum of pinning a fresh pin to 10 boards at 2-3 day intervals between each board.
- Wait 2-3 months before repinning old content. Fresh pin trumps repins everytime.