One of the most common mistakes when it comes to Pinterest growth is failing to take good keyword SEO practices into account. Pinterest is commonly misconceived as a social media site, but is in fact a visual search engine, so utilizing keyword research can be a powerful tool for growth!
Today we’re going to cover an easy, step-by-step process to conduct proper keyword research and highlight a few common mistakes, too.
So without further ado, here is a super easy guide to follow if you’re brand new to Pinterest keyword research!
STEP ONE: Define your niche
Whether you’re blogging or have an online store, it’s important to figure out who your target audience is and what they want to know about. Trying to cover ‘a bit of everything’ (whether this be on your blog or Pinterest) is unwise and may hurt your growth. Get your thinking cap on and figure out what your specific niche is.
STEP TWO: Find the best keywords for your niche
There are a few ways you can do this! The easiest is to simply type a word relating to your niche into the Pinterest search bar, and you will see a list of suggestions. This gives you a good idea of the way people are commonly searching for things related to your niche, so picking out some of these phrases to use as keywords might be a good strategy! Secondly, there are tools you can use that are dedicated to keyword research, including Google’s free keyword planner tool and paid tools like SEMrush. Although these are good places to look, keep in mind that they won’t give you Pinterest-specific stats in relation to traffic!
STEP THREE: Use your keywords!
Once you’ve researched and figured out the best keywords for your niche, the hard work is pretty much done! The last important step is of course to use them. Make sure your keywords are scattered throughout your Pinterest profile, communicating clearly to your target audience that they are in the right place. Important areas to incorporate your keywords into include your bio, profile, board names and descriptions, as well as your pin titles and descriptions.
Keyword research is super important when ensuring your business or blog’s Pinterest profile is SEO ready, and it needn’t be a difficult task! There are, however, a few common keyword mistakes that are easy (and important) to avoid.
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MISTAKE #1: Not doing keyword research at all
It’s important to make sure you adequately research before deciding on your keywords. You preferably want to find keywords (or keyphrases) that are long-tailed, meaning they contain 3 or 4 words. As these keyphrases are more specific, they will be on-topic and less frequently searched, meaning you’re much more likely to rank well than if you use a very generic one.
MISTAKE #2: Keyword stuffing
There’s a fine line between ensuring you’re using your keywords enough and drastically overdoing it! Remember, your content must first and foremost be interesting and make sense to readers. Secondly, the algorithm can tell if you’re using keywords far too many times for the sake of SEO. A good rule of thumb is to use your keywords 2-3 times in a pin description, for example.
MISTAKE #3: Not combining keyword research with other SEO best practices
Keyword research is a powerful tool to help skyrocket your Pinterest growth, but it’s pretty redundant if you’re not also taking into account other SEO practices. For example, try to make sure your pin images are visually appealing, clear and stick to the ideal 2:3 aspect ratio. Delete under-performing pins and ensure everything you repin is of quality, and does not include broken links or content that goes against Pinterest’s terms of service.
Keyword research can feel like a minefield in the beginning, but put in the effort now and it will soon become second nature! Do you have any keyword research top tips that I haven’t covered here? Let me know in the comments!
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