As an Etsy seller, building a brand outside of your shop itself is incredibly important. Competition within Etsy categories across the board is absolutely phenomenal, and setting yourself up with a blog website is a great way to differentiate your shop from the competition, whilst positioning yourself as a real professional.
The benefits of running a blog alongside your business are endless; drive traffic, gain trust, get to know your audience, hold on to customers more effectively – the list goes on.
Here are 10 reasons why developing a blog website to compliment your Etsy shop is one of the best steps you can take when growing your creative business.
Solidify Your Branding
Although Etsy is a great tool to gain sales and reviews as a brand-new creative business, there is little opportunity to differentiate your brand from that of thousands of other “Etsy sellers” within your niche. As a growing business, you want your buyers to remember that they got their product from your shop, not just “from Etsy”.
Building your own website allows you to add clear branding to your business in a way that you just can’t do on Etsy. Furthermore, it gives your customers somewhere easy to come back to if they want to buy from you again, rather than having to trawl through hundreds or thousands of other Etsy listings to find you!
Drive Traffic to Your Shop
Blogging is a powerful way to drive traffic to your business. Think about it for a moment – whatever product you are selling on Etsy is there to solve a problem. If it wasn’t, nobody would need it and there would be no market for it. And what will the people who are looking for that solution be doing? You guessed it – Googling it!
If you have a great blog post along the lines of ‘X solutions to X problem’, you can provide those potential customers with free knowledge whilst also directing them to your products. The benefits of this are two-fold; firstly, you get to drive new customers to your Etsy shop without being ‘salesy’ and secondly, you’re creating useful and shareable content to get your business’ name out there even more!
Maintain a Professional Vibe
Having a blog shows your potential clients that you mean business, and that your shop is the real deal rather than simply a hobby. It highlights that you care about your business enough to build a platform dedicated to it.
In short, a blog provides you with an air of expertise, and reassures your potential customers that you mean business and aren’t just selling products as a pastime. Of course, there’s nothing wrong with this, but it’s not the impression you want to give if you’re trying to grow your business.
Gain the Trust of Potential Customers
On a similar note, having a blog linked to your Etsy shop reassures those potential new customers that you actually know what you’re talking about. As we’ve already mentioned, many Etsy sellers are simply selling products as a hobby, and may not be experts in their field.
Setting up a blog and writing rich and informative niche articles immediately positions you as someone who knows what they’re talking about. This is a great start in helping potential customers to trust you and ultimately invest in your knowledge.
The majority of potential customers carry out online research on a company before taking the plunge and buying. You probably even do this yourself! Forking out your hard-earned cash on a product from a company that is completely unknown to you can be risky business, and customers quite understandably want to feel reassured and informed in their decision.
Creating a professional website with a range of great, informative blog posts allows those potential customers to get a good feel for your professionalism and trustworthiness before taking the plunge and buying.
Learn About Your Audience Through Insights
As a business owner, you probably already have a good idea of what your target audience looks like, but who is actually taking an interest in your content and ultimately buying your products? With a blog, there are a range of tools you can utilize to identify who your business is appealing to.
Tools like Google Analytics can accurately show you the kind of content your audience likes, where they are from, how they are accessing your content and much more. These valuable insights allow you to tailor your future content to what your audience love, building a more niche and focused brand. You never know, this may even spark some fresh and exciting product ideas!
Take Advantage of Email Lists
Email lists are an incredibly powerful tool to reach a wide audience, keeping them up-to-date and informed on everything your Etsy shop and blog has to offer. Unfortunately, Etsy itself does not allow you to create an email list, so starting a blog is a great way to get on board with this!
And what’s more, you can encourage readers to sign up to your email list by offering free downloads with your blog posts. Offering your potential customers something of value for free is an effective tried-and-tested strategy to increase email list signups.
The benefits of starting an email list are endless, but above all else it allows you to form a long-term relationship with your customers; you can easily share exclusive offers, promotions and new products, enticing them back for repeat business. As an Etsy seller, having a great email list can position you well above your competitors!
Have a Space That is Completely Your Own
Etsy is a great platform for sellers, but that platform will never truly be yours. It’s a scary thought, but Etsy can essentially do whatever they like, whenever they like. There’s always that lingering risk of your shop being closed for no reason, or the company changing its algorithm or even going bust in the future.
Unfortunately, there are a lot of potential situations that you would be completely powerless in because ultimately, your Etsy shop is not your own space. These things may be unlikely, but if your Etsy shop is your livelihood, it’s wise to have another platform you can rely on as a backup. If Etsy disappeared forever, you do not want your business to disappear with it.
Skyrocket Your SEO Success
Ok, so perhaps you already have a website. Why should you add a blog, too? In short: Google! Google and other search engines love fresh, up-to-date, useful and shareable content, full of well thought out keywords.
Creating blog posts is likely to help your website rank, ultimately driving more traffic. Once that traffic is on your website, they will be able to find the answers they were looking for through rich and informative blog posts, and will in turn be directed to your Etsy shop!
Get That Valuable Repeat Business
Loyal customers are a testament to the quality of your products and the value of your business. Having an Etsy shop alone is not generally enough to gain the loyalty of buyers, but having a blog gives them somewhere to come back to. Providing your customers with high quality information that answers their questions and solves their problems is a great way to gain their trust and, in turn, their loyalty.
Perhaps some of your blog readers are not interested in buying, and that is fine! But know that through consistently providing useful, quality content, you will be right at the forefront of their mind if they do choose to buy in the future.
Share Your Story
In the modern-day world of impersonal consumerism, customers value authenticity. Creating a blog can be a great way to showcase not only your business’ branding but your own personality and journey in a way that is just not doable on Etsy.
Adding a personal touch to your blog website is another effective way of differentiating yourself from the competition and gaining the trust and loyalty of your audience. After all, you are at the heart of your brand, and you deserve a platform alongside your products!
If you are an Etsy seller looking to increase your reach and build your business, setting up a great blog is absolutely the smartest step you can take. The benefits are endless; increase your trustworthiness and position yourself as an expert, rank better on Google, curate a useful email list, differentiate yourself from the competition, solidify your branding and even learn about your audience.
From a security perspective, building a great blog website is a smart idea and guarantees that your business will always have a platform, regardless of any changes to Etsy in the future. Your blog will always be your own, and no-one can take that away from you.
So what are you waiting for? Start researching and working on your blog today to take your Etsy shop to incredible new heights – the future of your business starts here!